Plan de negocios para la creación de una empresa de logística de despacho de productos de consumo masivo en la ciudad de Quito en el canal de cobertura

This document focuses on evaluating the business idea of executing a Company linked to the transport and distribution sector of mass consumption products, focused on the marketing channel of the stores that are located in the neighborhoods of the city of Quito. The idea is born from a personal obser...

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Bibliographic Details
Main Author: Velásquez Morillo, Hugo Santiago
Other Authors: Terán Terán, Marcelo Fernando
Format: Tesis de Pregrado
Published: Quito: Universidad de las Américas, 2018 2018
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Online Access:http://dspace.udla.edu.ec/handle/33000/10056
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