Estrategias de marketing mix para la comercialización local de ropa para bailarines producida en Quito

The general objective of the investigation of this thesis work is to determine the most suitable marketing mix strategies for the local sale of dancing apparel produced in Quito. In order to develop the objective mentioned before, the route to follow was to trace specific objectives which lead to th...

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Bibliographic Details
Main Author: Cevallos Paz, Sofía Pilar
Other Authors: Pinargote Montenegro, Johanna Elizabeth
Format: Tesis de Pregrado
Published: Quito: Universidad de las Américas, 2010 2015
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