Diseño de estrategias comunicacionales de relaciones públicas, difusión, y promoción de circuitos alternativos de comercialización de productos provenientes de la agricultura familiar campesina, para la coordinación de redes comerciales del Magap

The current work seeks to design communication strategies that enable people and peasant producers to know and access to fresh products, in the required amount and quality. Productive structure of Ecuador has big inequalities that pull small farmers at a competitive disadvantage, so to enter trade m...

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Bibliographic Details
Main Author: Jaramillo Paredes, Priscila Lorena
Other Authors: Villamarín Carrascal, José Julio
Format: Tesis de Maestría
Published: Quito: Universidad de las Américas, 2015 2015
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/2782
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