Pyless y su estrategia de comercialización para crear ventaja competitiva en el mercado de la ciudad de Machala.

The present work aims to determine which are the best options for the exit of products (footwear) in all lines that Pyless offers. The company when studying the core competencies of its competitors had as a reference that they had more income due to credits, therefore had the option to improve its m...

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Bibliographic Details
Main Author: Mejia Bermeo, Liliana Del Cisne
Format: Examen Complexivo
Published: Machala : Universidad Técnica de Machala 2017
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Online Access:http://repositorio.utmachala.edu.ec/handle/48000/10015
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