Pyless y su estrategia de comercialización para crear ventaja competitiva en el mercado de la ciudad de Machala.

The present work aims to determine which are the best options for the exit of products (footwear) in all lines that Pyless offers. The company when studying the core competencies of its competitors had as a reference that they had more income due to credits, therefore had the option to improve its m...

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Detalles Bibliográficos
Autor Principal: Mejia Bermeo, Liliana Del Cisne
Formato: Examen Complexivo
Publicado: Machala : Universidad Técnica de Machala 2017
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Acceso en línea:http://repositorio.utmachala.edu.ec/handle/48000/10015
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Sumario:The present work aims to determine which are the best options for the exit of products (footwear) in all lines that Pyless offers. The company when studying the core competencies of its competitors had as a reference that they had more income due to credits, therefore had the option to improve its marketing source and makes the decision to implement the strategy of opening commercial credits As one of the competitive advantages that it lacked against competing brands, which allows it to achieve new sources of income that profit satisfactorily its profits. In the development of this new strategy, several key points were analyzed in which it was determined that within the profile of the customer, these when buying a product and the economic situation facing the country tend to be inclined to purchase on credit, Since this makes it possible for payments to be made monthly and with ease of acquisition. Finally, the determination is made to apply the commercial credit strategy, taking into account the preventive measures that allow it to strengthen its competitive level against its competitors.