%0 Examen Complexivo %A Ramon Merchan, Carlos Javier %I Machala : Universidad Técnica de Machala %D 2017 %G %T El ciclo de conversión del efectivo de una empresa comercial y el efecto en su rentabilidad. %U http://repositorio.utmachala.edu.ec/handle/48000/10202 %X Any company, whether commercial or any other activity that it dedicates, aims to improve, all its work is reflected through the financial statements where it shows its economic situation, this is a starting point since there are some indicators where We can evaluate these states.- Here we have the Cash Conversion Cycle, which brings together and combines three rotation indicators such as: Inventory, Accounts Payable and Accounts Receivable, besides that we will also need to calculate the Operating Cycle that is complementary, since Which with the result of it is an additional component for the calculation of the aforementioned, this has as main function to show us how long it takes to exit the merchandise and turn into cash all this calculated in days, this helps us to make decisions as they are The collection and collection policies or how we are dealing with the inventory, if it takes too long to leave and thus to take corrective action in the event that it is required by each company, depending on their activity the results vary, there are reference tables where we can evaluate if We are in an acceptable range, also influence external aspects that with this calculation we can also appreciate that influences our profitability which is something that companies put a lot of emphasis because here reflects if our investment is getting the desired results.